Our Story

A little bit of fate, a little bit of family.

When amazing people meet, amazing things happen. Our CEO and our Chief Medical Officer didn’t know one another – but their college-aged kids did. Dr. Hoffman’s son Henry, who just graduated dental school and is currently doing his internship in Houston for orthodontics, and CEO Michael Gassman’s son Dominic were college buddies at Creighton. Dominic has a degree in Business Intelligence and showed our app to Henry when they were out one evening. Henry was impressed with our solution and saw a unique opportunity to deploy it in the orthodontics/dental space.

The sons clandestinely set up a “guys night out” to get everyone all together and talk about Henry’s idea.  After dinner and a few beers, Henry brought it up and Dr. Hoffman immediately picked up on his idea.  Although Mike had no experience with orthodontics, he saw the potential.  

A week later, Dr. Hoffman emailed Mike with a 4-page case study on how we could revolutionize the clear aligner space, with fewer visits, better results, and higher productivity – which translates to happier patients and increased profits.  We quickly set into motion the customizations to our platform to accommodate the aligner market and have worked with key practices to optimize our platform and deliver the features needed for success. But as Dominic stated at that first meeting, the app may be great, but the data analytics may be even better – believing that the machine learning and AI we have built into the system will be transformative.

Throughout the last 18 months, Hoffman Orthodontics has been our testing lab and feature generator for alignflow.  The results have been dramatic – more starts, increasing profits, and less chair time – all realized in just a few months of use.  Patients love the convenience and assurance alignflow offers, and sailed through the business interruptions we experienced this year without effect.

Meet The Team

Michael J. Gassman

President And CEO

A leader in next generation healthcare and digital technology solutions, Michael has a rich history building, deploying, and delivering leading-edge platforms that advance patient care and practice profitability. He’s the visionary responsible for developing the first graphics software on the IBM PC, as well as managing the team responsible for designing the spreadsheet engine used to calculate mutual fund NAVs in the Wall Street Journal. He most recently crafted alignflow™ to effectively deliver telehealth to orthodontists, physicians, and physical therapists during the COVID crisis.

Dr. Kurt Hoffman, DDS

Board-Certified Orthodontist

Dr. Kurt Hoffman received a Bachelor of Fine Arts degree from the University of Kansas and graduated from UMKC’s Dental School with a DDS degree. After completing a two-year residency in Orthodontics and Dentofacial Orthopedics, he went into practice with his dad and is also a Clinical Professor at the UMKC School of Dentistry in the Department of Orthodontics. Dr. Hoffman is a Diplomate of the American Board of Orthodontics.

Matt Quinn

Chief Revenue Officer

Mr. Quinn has multiple years of sales, sales management, merchandising, operations and channel development experience and has received awards in multiple industries including employer services, PC and software distribution, insurance and multi-channel direct to consumer and direct to business marketing solutions for revenue generation. Matt has worked, and lead teams for prestigious companies including; ADP, eBay, SkyMall, Indeed, Insight, and Conversant (formerly ValueClick).

Specialties: Medical funding, Print Advertising, Digital Advertising, Contract Negotiations, Sales Management, Leadership, P&L responsibility, Merchandising, CPG, Account Management, Customer Service, Education Fundraising, Alumni Engagement, Account Development, Public Speaking, Leasing, Business Development, Revenue Generator, Director, Trainer, eCommerce, SEO, SEM, Customer Experience, Supply Chain Coordination, Direct Marketing, Project Management, Marketing, CRM, Recruiting, and Growth Strategy.

Jeff Clary, Ph.D.

Chief Technology Officer

Mr. Clary combines a Ph.D. in computer science with 25 years of professional software development experience. His career includes positions at a wide variety of companies – from global technology organizations to start-up companies including IBM, General Dynamics, Visual Components, Euronet Worldwide, and eLuminate Health. Over the years, Mr. Clary’s projects have been in such diverse areas as artificial intelligence, parallel processing, commercial ActiveX controls, point-of-sale transaction processing, B2B interfaces, and Android phone applications.

Grant Wood

VP, Sales

Mr. Wood has focused on providing business development and sales leadership for early-stage healthcare organizations. He is a University of Iowa graduate, and has trained at the Mayo Clinic. His previous experience encompasses the pharmaceutical, engineering, and insurance markets.



Mr. Davis has spent the last 14 years in consultative sales in the fitness sales industry. He brings with him a strong background in sales management and business management as a very successful owner operator in the fitness space. David has a passion for serving others and enjoys time with his wife and two children.

Advisory Board


Dr. Neil Kanning

Owner, Kanning Orthodontics


Dr. Kevin Krause

Owner, DDS, Kraus Dental


Ken Hager

President, Hager Advisory



(913) 701-7444